PhotoUp is a social enterprise, which means that we use business solutions to reach certain social impact and financial goals. While traditional businesses value their success for their shareholders in terms of Return on Investment (ROI), social enterprises use ROI and Social Return on Investment (SROI). In other words, our shareholders ask, "How much positive impact can my investment provide while bringing me a financial return over time."

PhotoUp has the heart of charity with the freedom and efficiencies of a business. We are excited to join unique group of businesses committed to this type of work.